The Importance of a Lead Generation Agency
Leads are the lifeblood of any business. Whether you sell a product or offer a service, at some point in the business cycle you need to find new potential clients. Many companies spend lots of time and money in different areas trying to increase their sales, but the ones who put those efforts toward lead generation, see better results than those who spend elsewhere. If you are considering investing in the services of a lead generation agency in the Austin, TX area or beyond, here is why it is so important and such a good idea.
Sales Start with Leads
Maybe your business is flush with people seeking you out, knocking down your door and demanding the product or service you offer. That is not the reality with most companies though. Yes, there are plenty of consumers or businesses out there that need and are looking for a product or service like yours, but connecting with those people at the right time can be difficult.
A lead generation agency can help to improve this process by putting the information about the potential clients you are looking for, and who are looking for you, at the fingertips of you and your salespeople. Lead generation is an aspect of marketing where the ROI is measured in real dollars and growth for your organization.
What Matters About Leads
There are 3 things you look at when evaluating your lead generation. These are the quantity, the quality and the velocity of the leads. These 3 things are of critical importance in lead generation because the better these things are, the better probability you have of turning the lead into a sale. Here are why each of these is so important.
Quantity
Sales is a numbers game. A certain percentage of all leads will be converted to sales, depending on your industry, what you are selling, and the quality of your salespeople. From there, the math is simple. The more leads you have, the greater the yield will be from that percentage you convert.
Quality
Above we talked about connecting to the right people at the right time. The time and money it takes to deal with poor quality leads can hurt your business. So this means that your lead generation agency should be producing pre-qualified targets who are ready to make a purchase. Whether that is through outbound calling or inbound inquiry management and pre-qualification, lead generation gives you and your team better customers to work with.
Velocity
Lead velocity is one of the best predictors of business growth. When your business sees month after month growth of qualified leads that come in and are converted to sales, it is a real-time indicator of your business growing. Lead generation can increase your velocity and lead to real growth.
Conclusion
As you can see, lead generation is of vital importance to businesses of all shapes and sizes. If you have a business that could use a marketing kick, DJM Global can help you in all facets of lead generation. We offer a range of services that will increase the quantity, quality, and velocity of leads your business gets and help keep your pipeline flowing smoothly.